After competitors research, together with Product Manager we defined types of users who may be interested to use website (Bloggers, Students and Affiliate Managers) and their types if activities, meaning - how they would use the product. To keep all this information in mind during project development we created the affinity map.
As the second step - we defined flows for each type of user's activities, like for example Student's flow while they joining the series.
The critical points:
- browsing series page,
- search result page and of course
- preview series.
So I've started from these pages. As the next priority we agreed Log In and Sign Up process.
3 landing pages for different segments of target audience (for students, bloggers and affiliate managers);
design and prototypes of the website;
"Tatiana is an excellent designer and does incredible work. She took the time to truly understand what I was trying to do, then turned that vision into a beautiful design. I hope that I get to work with her in the future."
Nathaniel B., Product Manager